BUSINESSWEEK ONLINE : AUGUST 2, 1999 ISSUE
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INTERNATIONAL -- EUROPEAN BUSINESS Remaking Airbus What the partners must do OVERHAUL STRUCTURE: Forge a single corporation with one management team out of a loose alliance of four partners by the end of 2000. Airbus will be at the core of a European defense company formed through cross-border alliances. ENHANCE PRODUCTIVITY: Rationalize purchasing and manufacturing and bring costs down. Seek lowest-cost suppliers around the globe. DEVELOP NEW PRODUCTS: Launch a superjumbo commercial plane that seats 550-600 to compete with Boeing's 747 aircraft. Pack new models with technology to boost operating economy and passenger comfort. DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Overhauling Airbus (int'l edition) TABLE: Remaking Airbus CHART: The Race for Orders INTERACT E-Mail to Business Week Online

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