| BUSINESSWEEK ONLINE : JULY 26, 1999 ISSUE | ||||||||
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| COVER STORY
Rosen's Turnaround Plan REORGANIZE OPERATIONS To better understand customers, the company is being split into three divisions--PCs for consumers, PCs for businesses, and high-powered computers and services for big corporate customers. RESTRUCTURE DISTRIBUTION In an effort to reduce inventories in its distribution channels, Compaq in August will reduce the number of wholesalers it deals with from 40 to four. TAP THE POWER OF E-BUSINESS The company increased its spending for a new initiative--called Non Stop eBusiness--by $100 million. It hopes to sell lots of high-powered Digital and Tandem computers to Web sites. SELL MORE COMPUTERS ONLINE To boost online sales from less than 15%, Compaq is adopting a centralized system for handling E-commerce orders from customers and distribution partners. The idea is to match the efficiencies of direct-seller Dell Computer. FIND A NEW CEO The board's attempt to hire Continental Airlines President Gregory D. Brenneman was rebuffed. Now it's back to the drawing board. Rosen is looking for a high-powered executive, even one from outside the computer industry. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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 RELATED ITEMS Ben Rosen: The Lion in Winter COVER IMAGE: The Lion in Winter TABLE: A Digital Life TABLE: Rosen's Turnaround Plan CHART: Compaq's Growth Has Slipped...and Its Stock Price Has Swooned TABLE: They Say No Thanks ``I Was an Asset...Rather Than a Meddler'' ONLINE ORIGINAL: As Compaq Slumbers, Apple Soars INTERACT E-Mail to Business Week Online | |||
