E-commerce is getting more diverse along with the Web audience. A bigger 
proportion of newly opened online stores are in categories that appeal to 
women.

                                    (PERCENT OF ALL ONLINE STORES
                                    OPEN LESS THAN YEARS SPECIFIED)

CATEGORY                            1 YR      2 YRS      3 YRS

GIFTS/JEWELRY/FLOWERS/GREETINGS     17.3%      3.2%       11.9%
HOBBIES/CRAFTS/ANTIQUES             16.5      12.8        12.6
MEDICAL/LEGAL/OTHER SERVICES        12.2       5.6         6.0
APPAREL/ACCESSORIES                 11.5       5.6        11.9
COMPUTER PRODUCTS/SOFTWARE          11.5      13.6        15.9
CDs/TAPES/BOOKS                      9.4      15.2        17.9
TOYS/GAMES                           6.5       1.6         4.0
ART                                  2.9       1.6         1.3
BANKING/FINANCE/INVESTMENT           2.9       1.6         6.6


DATA: ACTIVMEDIA INC.

Note: Totals add up to more than 100% because some sites are in more 
than one category