| BUSINESSWEEK ONLINE : JUNE 28, 1999 ISSUE | ||||||||
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| INTERNATIONAL -- EUROPEAN COVER STORY
Across the Beauty Spectrum MASS MARKET L'Oreal has rapidly expanded its appeal to value-conscious customers with Maybelline. Once a nearly exclusive U.S. brand, it is now No. 1 in the U.S. and worldwide. LUXURY PRODUCTS From department stores to ''parfumeries'', L'Oreal's Lancome is the world's largest luxury skin-care and cosmetics brand, beating rivals Estee Lauder and Elizabeth Arden. HAIR COLOR L'Oreal products, such as Preference and Excellence, are No. 1 worldwide. Thanks in part to tech-inspired improvements, L'Oreal's Preference is neck-and-neck with once-dominant Clairol in the U.S. DATA: BUSINESS WEEK, COMPANY REPORTS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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 RELATED ITEMS L'Oreal: The Beauty of Global Branding (int'l edition) EUROPEAN COVER IMAGE: L'Oreal: The Beauty of Global Branding CHART: L'Oreal's Makeover TABLE: Across the Beauty Spectrum Where the Science Is More Than Skin-Deep (int'l edition) ONLINE ORIGINAL: L'Oreal's Owen-Jones: ``I Strive for Something I Never Totally Achieve'' ONLINE ORIGINAL: RESUME: Resume: Lindsay Owen-Jones ONLINE ORIGINAL: How Germany's Beiersdorf Succeeds with Its Own Style INTERACT E-Mail to Business Week Online | |||
