The Business Week Best-Seller List

The simple moral of Spencer Johnson's Who Moved My Cheese?, No. 15 on this month's hardcover best-seller list, is that change is necessary and people shouldn't fear it. But managers who assign the book to colleagues could find that it prompts some unexpected questions--along with a measure of resentment.

Who Moved My Cheese? is a fable that can be read in under an hour, even if you move your lips. Here's the plot: Four ''little characters'' live in a maze. Two of these are mice, and two are ''littlepeople,'' Hem and Haw. At first, all depend on a large store of cheese they have found. But that runs out. The mice, who don't ''overanalyze or overcomplicate things,'' immediately move on, searching for another cheese cache. Hem and Haw stay behind, in denial about how things have changed, fearful of venturing into ''dangerous'' territory. In time, Haw sallies forth alone. He finds a new and better food stash--where the mice are already living the good life. But it's unclear whether Hem will ever realize he must do likewise.

Right. So the implication is that some workers are dumber than rodents, no? And if your boss gives you this book, you may have some questions: Just what changes are being contemplated? Do employees have any say? Will everyone really benefit? It won't do to dismiss these questions as symptoms of ''peer pressure that fights change''--no matter what the schemes o' mice and men.

1 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging E-business Age.

2 THE COURAGE TO BE RICH by Suze Orman (Riverhead $24.95) The rites of passage--and their financial consequences.

3 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

4 MORGAN by Jean Strouse (Random House $34.95) An exhaustive biography of the ''Napoleon of finance.''

5 HOW TO GET STARTED IN ELECTRONIC DAY TRADING by David S. Nassar (McGraw-Hill $24.95) Trading stocks moment by moment via PC.

6 THE GREEDY HAND by Amity Shlaes (Random House $22.95) A Wall Street Journal editorial writer dissects the tax burden.

7 THE ROARING 2000S by Harry S. Dent Jr. (Simon & Schuster $25) Why the good times won't go away.

8 ELECTRONIC DAY TRADERS' SECRETS by Marc Friedfertig and George West with Jonathan Burton (McGraw-Hill $29.95) Interviews with those who have scored.

9 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow $20) Turning customers into your biggest boosters.

10 THE ELECTRONIC DAY TRADER by Marc Friedfertig and George West (McGraw-Hill $34.95) Hopping in and out of the market electronically.

11 THE MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS by David and Tom Gardner (Simon & Schuster $25) Investing in upstarts and in established companies.

12 DIRECT FROM DELL by Michael Dell with Catherine Fredman (HarperBusiness $26) Dell Computer's CEO, on his life and business.

13 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

14 THE WARREN BUFFETT PORTFOLIO by Robert G. Hagstrom (Wiley $24.95) Using ''focus investing'' to select successful stocks.

15 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.

4 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

5 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

6 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $11.95) Three management techniques, conveyed in brief story form.

7 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $15.95) Concise explanations enriched with graphics.

8 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $12) ''So where do I find stocks'' and other queries, asked and answered.

9 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.

10 THE ERNST & YOUNG TAX GUIDE 1999 by the Tax Partners and Professionals of Ernst & Young LLP (Wiley $15.95)20That check should arrive any day now.

11 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?

12 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

13 THE DANCE OF CHANGE by Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, George Roth, and Bryan Smith (Currency $35) A workbook on ''the learning organization.''

14 J.K. LASSER'S YOUR INCOME TAX 1999 by the J.K. Lasser Institute (Macmillan $14.95) Enough, already.

15 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $15) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in April.


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