BUSINESSWEEK ONLINE : MAY 17, 1999 ISSUE
PERSONAL BUSINESS

Building Your Collection


Photo buyers should ask the following questions when shopping for works:

-- Is the photo a vintage work, produced when the negative was made? Or is it a modern print?

-- What's the work's provenance?

-- How many were in its edition?

-- What's the physical condition? The tonal range?

-- Is it framed according to archival standards?

-- Is the photographer enjoying recent popularity (like Robert Mapplethorpe in the 1980s) or of longstanding credibility (like Alfred Stieglitz and Edward Weston)?

-- Is the photo a ''fine reproduction''? If so, it's a mechanical reproduction, not the real McCoy made from the original negative.


Print collectors should do the following:

-- Buy the best from the most recognized artists if your budget is limited.

-- Know the differences between intaglio, iris prints, lithographs, and screen prints.

-- Check on the size of the edition the print comes from. Numbered prints should be all the same quality. ''Artist's proofs'' might differ in quality.

-- Learn the difference between an original signed print vs. a reproduction (or even a poster).


DATA: MICHAEL FOLEY, DIRECTOR, EDWARD CARTER PHOTO GALLERY, NEW YORK; RICHARD SOLOMON, PRESIDENT, PACE EDITIONS INC. (PRINTS), NEW YORK



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