| BUSINESSWEEK ONLINE : MAY 17, 1999 ISSUE | ||||||||
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| COVER STORY
Building Microsoft 2.0 Eight new divisions, each having unprecedented autonomy, aim to free Microsoft from its bureaucratic morass BUSINESS PRODUCTIVITY GROUP Headed by: Robert Muglia. What it does: Develops applications like word processing. Its target: knowledge workers. What's new: The unit took over responsibility for the company's Windows CE operating system for handheld computers. BUSINESS & ENTERPRISE DIVISION Headed by: Brian Valentine. What it does: Aims to bring Windows 2000 to corporate customers. What's new: The spin-off of consumer Windows efforts into a separate group lets this organization focus on businesses. HOME & RETAIL DIVISION Headed by: Robbie Bach. What it does: Handles games, home applications, children's software, and peripherals. What's new: These products are no longer afterthoughts. It's a self-contained development group with its own sales staff. DEVELOPER GROUP Headed by: Paul Maritz. What it does: Creates development tools that are used by corporate programmers. What's new: It's a step down for Maritz, who formerly ran all of software development. But also signals the importance of tools for corporate computing. CONSUMER & COMMERCE GROUP Headed by: Brad Chase and Jon DeVaan. What it does: Links merchants and customers via the com pany's MSN Web portal. What's new: This is a recast of Microsoft's Interactive Media Group, which lags AOL. CONSUMER WINDOWS DIVISION Headed by: David Cole. What it does: Makes the PC easier to use for consumers. What's new: Working on a new version of Windows that will combine the stability of Windows 2000 with new ease-of-use features for computing novices. SALES & SUPPORT GROUP Headed by: Jeffery Raikes. What it does: Focuses on customer segments like corporate accounts, Internet service providers, and small business. What's new: John Connors replaces Deborah Willingham, who headed corporate sales. MICROSOFT RESEARCH DIVISION Headed by: Nathan Myhrvold. What it does: Conducts basic research on everything from speech recognition to advanced networking. What's new: Myhrvold is no longer a part of the company's executive group--a loss of power. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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 Remaking Microsoft COVER IMAGE: Remaking Microsoft TABLE: Building Microsoft 2.0 ``I'm Trying to Let Other People Dive in before I Do'' RESUME: Steven Anthony Ballmer The Five Facets of Bill Gates's Tech Vision Q&A with the Visionary-In-Chief ONLINE ORIGINAL: Why Microsoft Shareholders Should Cheer the AT&T Deal INTERACT E-Mail to Business Week Online | |||
