BUSINESSWEEK ONLINE : MAY 10, 1999 ISSUE
BOOKS

The Business Week Best-Seller List


SUZE ORMAN IS BACK AT IT. The personal-finance author and adviser, whose peculiar mix of fuzzy philosophizing and hard-headed money talk lofted The 9 Steps to Financial Freedom to the head of best-seller lists, has a new No. 1 title, The Courage To Be Rich. If you've read 9 Steps, you already know that Orman doesn't mean courage of the sort that impelled, say, Gandhi. Instead, Orman's aim is to help readers, as a first step toward riches, explore their feelings about money. ''Render those emotions of fear, shame, or anger powerless over you and your money,'' she writes. ''Take your financial destiny into your own hands and your own heart. See it as the act of courage it is.''

Forgive us, Mahatma. Yet even readers who can't swallow an ounce of this New Age/Wall Street cocktail may find some of Orman's advice helpful. She offers especially strong sections on money and its role in marriage--she's a prenup proponent--and divorce. Anyone with the latter sad prospect in view ought to zoom straight to page 150, where Orman begins a part she calls ''Don't Fight Over the Orange Towels.'' It details how to know the right moment to move out on your soon-to-be ex. Split too quickly, and you may wind up with less in alimony, Social Security, or retirement assets.

Otherwise, Orman repeats lots of standard financial-planner fare, such as how to contact credit bureaus. Harmless advice, but the stuff of wealth and courage? I don't think so.


HARDCOVER BUSINESS BOOKS


1 THE COURAGE TO BE RICH by Suze Orman (Riverhead $24.95) The rites of passage--and their financial consequences.

2 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

3 BUSINESS @ THE SPEED OF THOUGHT by Bill Gates with Collins Hemingway (Warner $30) A detailed guide to the fast-emerging E-business Age.

4 DIRECT FROM DELL by Michael Dell with Catherine Fredman (HarperBusiness $26) Dell Computer's CEO, on his life and business.

5 THE 21 IRREFUTABLE LAWS OF LEADERSHIP by John C. Maxwell (Thomas Nelson $17.99) Lessons drawn from the worlds of business, sports, politics, and the military.

6 HOW TO GET STARTED IN ELECTRONIC DAY TRADING by David S. Nassar (McGraw-Hill $24.95) Trading stocks moment by moment via PC.

7 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster $25) Why the good times won't go away.

8 GOLDMAN SACHS by Lisa Endlich (Knopf $27.50) The investment bank's life and times, by a former trader.

9 THE ELECTRONIC DAY TRADER by Marc Friedfertig and George West (McGraw-Hill $34.95) Hopping in and out of the market electronically.

10 HIDE YOUR ASSETS AND DISAPPEAR by Edmund J. Pankau (HarperCollins $22) Get lost--and shake your creditors, says a private eye.

11 RULES FOR REVOLUTIONARIES by Guy Kawasaki with Michele Moreno (HarperBusiness $25) Storming the digital barricades, by Apple's former ''chief evangelist.''

12 THE MOTLEY FOOL'S RULE BREAKERS, RULE MAKERS by David and Tom Gardner (Simon & Schuster $25) Investing in upstarts and in established companies.

13 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Finding happiness, just like rats in a maze.

14 NET WORTH by John Hagel III and Marc Singer (Harvard Business School $24.95) On the emerging business of the ''infomediary,'' by two McKinsey consultants.

15 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (Harvard Business School $27.50) Anticipating new technologies' disruptive effects.


PAPERBACK BUSINESS BOOKS


1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.

4 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

5 THE ERNST & YOUNG TAX GUIDE 1999 by the Tax Partners and Professionals of Ernst & Young LLP (Wiley $15.95) You can relax now.

6 J.K. LASSER'S YOUR INCOME TAX 1999 by the J.K. Lasser Institute (Macmillan $14.95) Wait until next year.

7 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $15) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

8 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

9 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $12) ''So where do I find stocks'' and other queries, asked and answered.

10 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $15.95) Concise explanations enriched with graphics.

11 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

12 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.

13 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $12.95) What is an oligopsony anyway?

14 DON'T SWEAT THE SMALL STUFF AT WORK by Richard Carlson, PhD (Hyperion $11.95) Methods for minimizing stress and conflict.

15 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $11.95) Three management techniques, conveyed in brief story form.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in March.

BY ROBERT BARKER

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