BUSINESSWEEK ONLINE : APRIL 12, 1999 ISSUE
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INTERNATIONAL -- ASIAN BUSINESS

Recipe for Success


Singapore Airlines is making bold moves:

EXPANDING
By seeking to buy stakes in Australia's Ansett, Thai Airways, and South African Airways

RESTRUCTURING
It is boosting operating profits by reducing flight frequencies to fill more seats on each plane

UPGRADING
By spending $300 million on features, such as individual TVs and cell phones, for all seats


DATA: COMPANY, BUSINESS WEEK


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