| BUSINESSWEEK ONLINE : APRIL 5, 1999 ISSUE | ||||||||
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| COVER STORY
Mel's World The media mix at CBS Corp. NETWORK The No. 1 network in terms of viewing households, but a perennial laggard in the more coveted 18- to 49-year-old demographics. TV STATIONS Owns 14 major-market TV stations, covering 32% of the U.S., that are improving margins but still under-performing competitors. RADIO Through 82%-owned Infinity Broadcasting Corp., the No. 3 station-owner has 160 outlets, including 6 of the country's top 10 stations by sales. INTERNET Owns CBS.com, country.com, 38% of CBS Marketwatch.com, 20% of Sportsline USA; plans Infinity.com; minor stake in online supermarket Webvan. CABLE Owns Nashville Network and Country Music Television plus two regional sports networks; last year sold off stakes in Eye on People and TeleNoticias. SYNDICATION Owns pieces of shows, including Everybody Loves Raymond, Touched by an Angel, Caroline in the City, and Walker, Texas Ranger. OUTDOOR Infinity unit TDI has billboards and kiosks in large U.S. metropolitan markets; just purchased a company in the Netherlands. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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