BUSINESSWEEK ONLINE : MARCH 29, 1999 ISSUE
COVER STORY

Quotes from the Champions


ON GETTING TO MARKET QUICKLY: ''Product transitions are great for us, because we switch to the new product faster than anybody else. Pentium III is going to take off faster than anybody thinks it is. So we're off to the races'' -- MICHAEL DELL, Dell Computer, No. 2

ON KEEPING CLOSE TABS ON THE CUSTOMER: ''Where our competitors use a one-size-fits-all approach, we use technology and information to really understand, at the individual customer level, what product will really work. We realized 10 years ago that the technology existed to do very sophisticated marketing'' -- RICHARD FAIRBANK, Capital One Financial, No. 15

ON FRESHENING UP THE FORMULA: ''I place a premium in this company on change not for the sake of change, but change for the sake of keeping in front of the world. Forget the rearview mirror stuff'' -- MICKEY DREXLER, Gap, No. 3

ON STAYING IN THE GLOBAL GAME: ''The world is going through an incredible amount of change. Globalization has affected almost everything we touch, from economies to capital markets to communications to trade policies to environmental issues'' -- JACQUES NASSER, Ford, No. 26

ON QUICK DECISIONS: ''How many times in your life have you ever made a call where you said [later], 'Gee, I wish I had waited six more months before I did that?' Make the call, live with it, go with it'' -- JACK WELCH, General Electric, No. 44



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