BUSINESSWEEK ONLINE : MARCH 29, 1999 ISSUE
COVER STORY

The Best and Worst Return on Equity


TOP TEN (1998)

                        PERCENT
GENERAL MILLS            259.3%
U S WEST                 199.7
QUAKER OATS              132.6
AVON PRODUCTS             94.7
FORD                      93.8
CAMPBELL SOUP             91.0
THE LIMITED               88.1
UST                       78.9
SLM HOLDING               76.7
US AIRWAYS GROUP          74.8


BOTTOM TEN (1998)

                                       PERCENT
BLACK & DECKER                         -131.5%
UNION PACIFIC RESOURCES GROUP          -121.3
BATTLE MTN. GOLD                       -100.4
NEXTEL COMM.                            -92.3
MOORE                                   -89.8
CABLETRON SYS.                          -48.5
W.R. GRACE                              -44.8
SONAT                                   -39.9
DATA GENERAL                            -34.4
BOSTON SCIENTIFIC                       -32.2

Excludes companies with negative equity


DATA: STANDARD & POOR'S COMPUSTAT, A DIVISION OF THE McGRAW-HILL COMPANIES


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