BUSINESSWEEK ONLINE : MARCH 22, 1999 ISSUE
BUSINESS WEEK E.BIZ

Spiffing Up the Business Model


BEATING RIVALS BY EXPERIMENTING
In addition to licensing its enterprise software, BizTone.com is offering it free to corporate customers. The hitch: They pay between 1 cents and 10 cents for each electronic transaction they conduct using BizTone.com's software.

PLAYING ON CUSTOMER RELATIONSHIPS
Brand loyalty, a database of customers or a Web site can be springboards to selling other services, referrals, or ads. Intuit's Quicken.com site has already signed up $60 million in ads for 1999 and 2000, while its online mortgage center last year closed $600 million in loans for partners, who pay Intuit a fixed fee.

USING SERVICES TO BUILD LOYALTY--AND SALES
Aon offers not only its traditional insurance but also a Web-based service that helps clients better assess their insurance costs. Used by 300 companies, the service drew new clients representing up to $25 million.



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