| BUSINESSWEEK ONLINE : MARCH 22, 1999 ISSUE | ||||||||
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| BUSINESS WEEK E.BIZ
Spiffing Up the Business Model BEATING RIVALS BY EXPERIMENTING In addition to licensing its enterprise software, BizTone.com is offering it free to corporate customers. The hitch: They pay between 1 cents and 10 cents for each electronic transaction they conduct using BizTone.com's software. PLAYING ON CUSTOMER RELATIONSHIPS Brand loyalty, a database of customers or a Web site can be springboards to selling other services, referrals, or ads. Intuit's Quicken.com site has already signed up $60 million in ads for 1999 and 2000, while its online mortgage center last year closed $600 million in loans for partners, who pay Intuit a fixed fee. USING SERVICES TO BUILD LOYALTY--AND SALES Aon offers not only its traditional insurance but also a Web-based service that helps clients better assess their insurance costs. Used by 300 companies, the service drew new clients representing up to $25 million. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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