| BUSINESSWEEK ONLINE : MARCH 15, 1999 ISSUE | ||||||||
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| READERS REPORT
Hey, McDonalds, Why Not Give McTofu a Try? After reading ''Getting off their McButts'' (The Corporation, Feb. 22), I still have to say that McDonald's Corp. just doesn't get it. The part of the market they want, the young professional consumer who is not extremely price-sensitive, does not want to eat the food they serve. I am a young professional who eats out six to eight times a week. It has been at least 20 years since I have eaten lunch or dinner at McDonald's by choice. These days, most people eat more international foods, less beef, more chicken, more rice and vegetables than they did when the McDonald's menus were designed. Americans also unfortunately need foods we can eat while driving, like Taco Bell's burritos. Hey, McDonald's, how about healthier, more ethnic foods to reflect the changes in America? Deana Maggard Miami Beach, Fla. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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