| BUSINESSWEEK ONLINE : MARCH 8, 1999 ISSUE | ||||||||
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| COVER STORY
Trailblazers: The Entrepreneur MICHAEL RAMSAY - CEO, TiVo Inc. During his years at Silicon Graphics, Ramsay made very powerful workstations for the coolest geeks. But in the back of his mind he was examining a far different problem: how to apply today's gee-whiz technology to spice up the ubiquitous, low-tech TV. So Ramsay came up with TiVo, a two-year-old startup whose set-top boxes include a disk drive to store your favorite shows automatically. Then you can watch at your convenience--with no PC-like complexity. ''Seventy-five percent of our effort was spent on hiding the computer from the consumer,'' says Ramsay. His motto: ''Life's too short for bad TV.'' _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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