| BUSINESSWEEK ONLINE : MARCH 8, 1999 ISSUE | ||||||||
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| COVER STORY
Trailblazers: The Visionary DONALD A. NORMAN - Co-founder, Nielsen Norman Group A cantankerous ease-of-use expert, 63-year-old Norman spent years pushing Apple Computer and then Hewlett-Packard to build simpler, more convenient products for the computerless masses. Now, he's finally having success spreading his gospel. His book The Invisible Computer, published in 1998, is the bible of ''post-PC'' thinking (read BW's review and an excerpt), and his six-month-old, two-man consultancy has 36 clients, including Sony, Fuji Xerox, and HP. His message to PC makers: ''Wake up, guys, you're in a mature industry; all your products look the same. And if PCs are so great, how come we all still have calculators?'' _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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