| BUSINESSWEEK ONLINE : MARCH 1, 1999 ISSUE | ||||||||
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| READERS REPORT
How Can a New Razor Cost More Than a Car? In '''Build a better mousetrap' is no claptrap'' (News: Analysis & Commentary, Feb. 1), it states that Gillette Co. spent nearly $1 billion on the development and initial marketing for a single dumb little gadget, Mach 3. In ''The traffic jam just got a lot worse'' (Industries, Feb. 1), India's Tata Group developed and put into production a complete automobile for $470 million. Is Gillette that inefficient--or just blowing smoke at BUSINESS WEEK? Alden P. Hendricks Cedars, Pa. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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