| BUSINESSWEEK ONLINE : FEBRUARY 22, 1999 ISSUE | ||||||||
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| INTERNATIONAL -- READERS REPORT
Nestle Gets a Nudge (int'l edition) Congratulations on ''Danone hits its stride'' (European Edition Cover Story, Feb. 1). It was published the same week that Nestle announced that it wouldn't reach its 4% objective of real internal growth. ''Too ambitious,'' said Chief Executive Peter Brabeck-Letmathe, ending his first year of reign. As a former Nestle employee, I can tell that this goal is too ambitious for the company's deeply rooted bureaucracy. The less bureaucratic of the two companies will survive. Or one will emerge from Asia with a potential market of more than 2 billion consumers. Alain Laufenburger Budos, France _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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