| BUSINESSWEEK ONLINE : FEBRUARY 22, 1999 ISSUE | ||||||||
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| BITS & BYTES
A Trading Desk You Can Really Live At WALL STREET IS BUZZING about a hot new model--and it has nothing to do with the Victoria's Secret online fashion show. Instead, it's a sleek trading desk. The desk from Eurocraft Corp., which will be unveiled at the IT for Wall Street '99 Show, running Feb. 23-25, promises to change the look of the trading floors at financial-services firms. With an innovative design made to incorporate the increasingly popular flat-screen computer displays, the desks save space so there's more room for each trader or more trading positions per floor. Each two-person unit is fitted to suit the needs of individual traders. ''A trading desk is more than just a desk,'' says Paul Marco, a sales representative for Eurocraft, based in Elkhart, Ind. ''It's where a trader spends more than 10 hours a day.'' The median price for each desk is $2,200, about the same as for standard desks, although some of the new designs can hit $4,000 with luxurious finishes such as leather. Early versions have been scooped up by big Wall Street firms, including J.P. Morgan and Prudential Securities. By Jeanette Brown EDITED BY HEATHER GREEN _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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