BUSINESSWEEK ONLINE : FEBRUARY 15, 1999 ISSUE
READERS REPORT

What Michael Jordan Didn't Say


Michael Jordan may be the best combination of athlete and pitchman in history. His greatest contribution, though, may be the thing Jay Weiner complained about (''What do we want from our sports heroes?'' Sports Business, Jan. 25). For the many years of his career, Jordan acted like a gentleman and kept his opinions to himself. I am always amazed at the effrontery of those who air social and political opinions, assuming they will be taken seriously just because they are famous. Michael Jordan further burnishes his reputation by exposing few of his idiosyncrasies for us to assail. I wish a darn sight more athletes were ''just like Mike.''

Curt Munson
Oklahoma City


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