| BUSINESSWEEK ONLINE : FEBRUARY 15, 1999 ISSUE | ||||||||
| ||||||||
 | ||||||||
| COVER STORY
Cool Stuff ACCORDING TO BOOMERS... LEXUS LS400 What to drive when you have your own parking spot. It says you've arrived without the ostentation of a Beemer. MAJOR LEAGUE BASEBALL Mark McGwire and the New York Yankees have made the game hot again. GAP Those chinos and jeans still look cool. Really. ER A worthy successor to Marcus Welby, MD. SUPERBOWL ADS Usually they're more entertaining than the game. HARRISON FORD Tough and fiftysomething. Plus, his action figure is a hot collectible. ESTEE LAUDER For the way we ought to look. L.L. BEAN A favorite for decades, but does anyone actually go duck-hunting in those boots? PALM PILOT A Rolodex for your pocket, with a high-tech edge. NICK AT NITE All our favorite reruns in one convenient place. POLITICAL ACTIVISM Make yourself heard. THE BEATLES Rock 'n' roll as the signal artistic achievement of a generation. COKE Water + sugar + caffeine. Besides, it's the real thing. DAVID LETTERMAN Late-night TV, slightly mellowed with age. Still among the Top Ten reasons to stay awake. NIKES From Michael to Tiger, no shortage of sports celebs saying Just Do it. ACCORDING TO GENERATION Y... JEEP WRANGLER Who cares about gas mileage? It looks great in the high school parking lot. SKATEBOARD TRIPLE CROWN Stars compete for glory instead of multiyear contracts. DELIA'S Definitely not your mother's dress catalog. DAWSON'S CREEK High school drama with sizzle. LILITH FAIR SPONSORSHIP Supporting the sound of new voices. LEONARDO DICAPRIO Dashing, sensitive, and irresistible to 12-year-olds. HARD CANDY For the way we really look. THE NORTH FACE Does anyone actually go mountain climbing in that stuff? MOTOROLA FLEX PAGERS Stay in touch anytime, anyplace. WB NETWORK Creating new favorites and a new look for prime time television. VOLUNTEERISM Make yourself useful. SPICE GIRLS Rock 'n' roll packaged and marketed to children. MOUNTAIN DEW Water + sugar + more caffeine. Besides, it's an extreme thing. JENNY McCARTHY Think Carol Burnett with a bad attitude. VANS No sports celebs allowed. And they're the coolest shoes on skateboards. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
|  |
 | |
 Return to main story INTERACT E-Mail to Business Week Online | |||
