BUSINESSWEEK ONLINE : FEBRUARY 15, 1999 ISSUE
COVER STORY

Cool Stuff


ACCORDING TO BOOMERS...

LEXUS LS400
What to drive when you have your own parking spot. It says you've arrived without the ostentation of a Beemer.

MAJOR LEAGUE BASEBALL
Mark McGwire and the New York Yankees have made the game hot again.

GAP
Those chinos and jeans still look cool. Really.

ER
A worthy successor to Marcus Welby, MD.

SUPERBOWL ADS
Usually they're more entertaining than the game.

HARRISON FORD
Tough and fiftysomething. Plus, his action figure is a hot collectible.

ESTEE LAUDER
For the way we ought to look.

L.L. BEAN
A favorite for decades, but does anyone actually go duck-hunting in those boots?

PALM PILOT
A Rolodex for your pocket, with a high-tech edge.

NICK AT NITE
All our favorite reruns in one convenient place.

POLITICAL ACTIVISM
Make yourself heard.

THE BEATLES
Rock 'n' roll as the signal artistic achievement of a generation.

COKE
Water + sugar + caffeine. Besides, it's the real thing.

DAVID LETTERMAN
Late-night TV, slightly mellowed with age. Still among the Top Ten reasons to stay awake.

NIKES
From Michael to Tiger, no shortage of sports celebs saying Just Do it.



ACCORDING TO GENERATION Y...

JEEP WRANGLER
Who cares about gas mileage? It looks great in the high school parking lot.

SKATEBOARD TRIPLE CROWN
Stars compete for glory instead of multiyear contracts.

DELIA'S
Definitely not your mother's dress catalog.

DAWSON'S CREEK
High school drama with sizzle.

LILITH FAIR SPONSORSHIP
Supporting the sound of new voices.

LEONARDO DICAPRIO
Dashing, sensitive, and irresistible to 12-year-olds.

HARD CANDY
For the way we really look.

THE NORTH FACE
Does anyone actually go mountain climbing in that stuff?

MOTOROLA FLEX PAGERS
Stay in touch anytime, anyplace.

WB NETWORK
Creating new favorites and a new look for prime time television.

VOLUNTEERISM
Make yourself useful.

SPICE GIRLS
Rock 'n' roll packaged and marketed to children.

MOUNTAIN DEW
Water + sugar + more caffeine. Besides, it's an extreme thing.

JENNY McCARTHY
Think Carol Burnett with a bad attitude.

VANS
No sports celebs allowed. And they're the coolest shoes on skateboards.



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