BUSINESSWEEK ONLINE : FEBRUARY 8, 1999 ISSUE
TECHNOLOGY & YOU New Tools for Hunting As the Web gets bigger and more confusing, there's a growing need for specialized search tools. Here are a few to help pinpoint the information you want: ASK JEEVES Finds answers to natural-language questions such as ''Who won Super Bowl XXV?'' www.ask.com DIRECT HIT Lists the most popular sites highest in its search results. www.directhit.com GOOGLE Search tuned for finding the home pages of companies and organizations. www.google.com GOTO.COM Lets Web sites steer traffic by buying high ranks in search listings. Formula doesn't work well. www.goto.com NORTHERN LIGHT Allows for very sophisticated searches without knowing complex search commands. www.northernlight.com _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					Return to main story INTERACT E-Mail to Business Week Online

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