| BUSINESSWEEK ONLINE : FEBRUARY 1, 1999 ISSUE | ||||||||
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| INTERNATIONAL -- EUROPEAN COVER STORY
Riboud's Game Plan DIVERSIFICATION Reduce Danone's dependence on Europe, which accounts for 76% of sales. Derive 33% of sales outside the Continent by 2000. EMERGING MARKETS Push further into Latin America and Asia, where companies can be bought cheaply. Overcome local dietary biases with marketing. PROFITABILITY Boost anemic margins of biscuit business. Improve weak profits of dairy products in the U.S. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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