The Business Week Best-Seller List
WHEN ROBERT A. LUTZ WAS PASSED OVER as Lee A. Iacocca's successor at Chrysler Corp. in 1992, few observers expected him to stick around. It would be impossible, they reasoned, for the maverick ex-Marine to find satisfaction as second-in-command to Robert J. Eaton, the former General Motors Corp. executive who did get the job. But Lutz surprised everyone. Not only did he stay for six more years, but he also helped steer the company through a remarkable turnaround. Lutz has retired from Chrysler after stints as president and vice-chairman.
Now, Lutz has written a book on that time, Guts, the No. 14 hardback on this month's best-seller list (read an excerpt from the book). Lively, witty, and refreshingly candid, it meshes the story of how Chrysler survived its second brush with bankruptcy, in the early 1990s, with Lutz's advice on how to foster creative chaos without plunging a company into anarchy.
But don't look for a long personal account of Chrysler's comeback. That's quickly covered in the first couple of chapters. Lutz spends the rest of the book advising organizations on how to foster cultural change. And much of the account is tongue-in-cheek, including some of ''Lutz's Immutable Laws of Business.''
Lutz, by the way, is still unpredictable. In November, after just a few months in retirement, the 66-year-old took a job as chief executive of car-battery maker Exide Corp. Go figure.
1 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.
2 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster $25) Why the good times won't go away.
3 THE JOY OF WORK by Scott Adams (HarperBusiness $22) Office pranks and ploys to fend off the cubicle blues.
4 THE ELECTRONIC DAY TRADER by Marc Friedfertig and George West (McGraw-Hill $34.95) Hopping in and out of the market electronically.
5 THE 48 LAWS OF POWER by Robert Greene and Joost Elffers (Viking $24.95) Thoughts of Machiavelli, Talleyrand, and other power brokers distilled.
6 SELLING THE INVISIBLE by Harry Beckwith (Warner $16) A collection of bite-size lessons on marketing.
7 HOW TO BECOME CEO by Jeffrey J. Fox (Hyperion $15.95) Succinct rules for getting ahead.
8 LOSING MY VIRGINITY by Richard Branson (Times Business $27.50) Sex, business, and rock 'n' roll, from the airline and music company executive.
9 THE 22 IMMUTABLE LAWS OF BRANDING by Al Ries and Laura Ries (HarperBusiness $23) Building public consciousness of your products.
10 NEW RULES FOR THE NEW ECONOMY by Kevin Kelly (Viking $19.95) Lessons of the wired world applied to the global economy.
11 WINNING EVERY DAY by Lou Holtz (HarperBusiness $25) Follow your dream, says the University of South Carolina's new coach.
12 WORKING WITH EMOTIONAL INTELLIGENCE by Daniel Goleman (Bantam $29.95) You, too, can become a star performer.
13 CUSTOMERS.COM by Patricia B. Seybold with Ronni T. Marshak (Times Business $27.50) A consultant's analysis of successful E-business practices.
14 GUTS by Robert A. Lutz (Wiley $24.95) Chrysler's ex-president on the company's second renaissance.
15 JACK WELCH AND THE GE WAY by Robert Slater (McGraw-Hill $24.95) Managing General Electric's ''boundaryless organization.''
1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.
2 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.
3 AGAINST THE GODS by Peter L. Bernstein (Wiley $14.95) Risk management in the making of the modern world.
4 DIE BROKE by Stephen M. Pollan and Mark Levine (HarperBusiness $14) Forget about the will--and the conventional wisdom, says a financial adviser.
5 THE 1999 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.
6 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.
7 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $11.95) What is an oligopsony anyway?
8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $14.95) Concise explanations enriched with graphics.
9 THE E MYTH REVISITED by Michael E. Gerber (HarperBusiness $15) Starting and maintaining a small business.
10 DON'T SWEAT THE SMALL STUFF AT WORK by Richard Carlson, PhD (Hyperion $11.95) Methods for minimizing stress and conflict.
11 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.
12 THE MOTLEY FOOL INVESTMENT WORKBOOK by David and Tom Gardner (Fireside $12) ''So where do I find stocks?'' and other queries, asked and answered.
13 THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing company strategies in line with your No. 1 purpose: making money.
14 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $15) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.
15 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.
By JOANN MULLER
Updated Dec. 30, 1998 by bwwebmaster
Copyright 1999, Bloomberg L.P.