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John T. Chambers: Cisco's Live Wire

Will anything slow down Cisco Systems Inc. and its supercharged CEO JOHN T. CHAMBERS? Not likely. Since taking the helm of the world's largest maker of data networking equipment in 1995, the 48-year-old Chambers has quadrupled revenues and profits. In 1998, despite Asian economic turmoil, he put even more distance between Cisco and competitors such as Cabletron Systems Inc. and 3Com Corp.

But Chambers isn't pausing to savor his success. The fiercely competitive exec--who tosses off phrases like ''it feels good to win'' with utter sincerity--is now turning his attention to a new and even bigger target, the vast $175 billion telecommunications-equipment business. And Chambers isn't leading his troops on bravado alone: With military precision, he's building his management team and acquiring key technologies.

Above all, he's practicing his specialty--courting customers. Chambers has selling in his blood, and his focus on service is a big part of Cisco's success. Obsessed with customer satisfaction, every night before he goes to bed Chambers listens to about 10 voice-mail messages from staffers in the field reporting the status of Cisco's top accounts.

Winning business in the telecom arena won't come as easily, but Chambers thinks Cisco can become the dominant supplier of gear for next-generation networks that carry data, voice, and digital video. His ace in the hole is Cisco's mastery of Internet technology, the basis for such networks. The old-guard telecom companies are getting Net-savvy fast, though--Nortel, for example, bought Cisco's longtime rival, Bay Networks Inc., in mid-1998. The showdown will test Chambers as never before. But with a track record like his, he's no one to bet against.






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Updated Dec. 30, 1998 by bwwebmaster
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