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Michael S. Dell: Nerdy Like a Fox
It's not yet part of the jargon-heavy computer-industry lexicon, but it should be. Dellocity is the art of operating in permanent fast-forward mode. The company squeezes maximum efficiency out of everything it does--from manufacturing personal computers to shipping orders within two weeks to delivering instantaneous customer service via the World Wide Web. Dell's financial performance shows the same acceleration as its operations. Sales in 1997 jumped from $7.7 billion to $12.3 billion and are expected to approach $18.5 billion for the fiscal year ending Jan. 31. Those results are a lot jazzier than the man himself, whom business magazine profilers have described as ''beige.'' Michael Dell is a nerd at heart, spending time with his company's engineers and managing much of his empire via E-mail--several hours a night from home is common. In true workaholic style, his $10 million mountain-top estate is only minutes from company headquarters. But the style works. In electronic commerce, the ultimate in high-velocity business, Dell's Internet sales have skyrocketed to an astonishing $10 million-plus a day. Now that's Dellocity.
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Updated Dec. 30, 1998 by bwwebmaster
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