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Richard A. McGinn: Light Speed

When RICHARD A. McGINN took over the CEO post at telecommunications-equipment maker Lucent Technologies Inc. in October of 1997, he faced an unenviable task--following in the footsteps of Henry B. Schacht, one of Corporate America's most respected elder statesmen. Schacht, the former Cummins Engine Co. CEO, brought in to head Lucent when the company was spun off from AT&T in 1996, had just guided Lucent to a spectacular first year.

But McGinn, 52, didn't miss a beat after his predecessor stepped down at age 63. A sports nut with a particular fondness for golf and deep-sea fishing, McGinn has instilled a take-no-prisoners competitiveness in Lucent's once-sleepy culture. His favorite sport of all, in fact, is ''taking share'' from competitors like Motorola Inc. and Northern Telecom Ltd. In 1998, Lucent won a host of marquee deals, including contracts from wireless-service provider PrimeCo Personal Communications and Baby Bell SBC Communications Inc.

Despite a sunny disposition and an easy laugh, McGinn is not one to take lightly. He starts his days at 5 a.m. by running on his treadmill and catching up on news from Asia, then hits the office at 7:00. In between, Lucent executives know to expect calls from McGinn during his 30-minute commute in his red Range Rover.

Always a man in a hurry, McGinn spent 1998 pushing Lucent into a host of new markets, including acquisitions in the fast-growing market for data gear. He's also swiftly expanding overseas. Last year. Lucent won contracts in China, the Philippines, Brazil, and elsewhere.

It has all fueled Lucent's sizzling hot streak. Sales, profits, and its share price are soaring. And McGinn himself has been richly rewarded by the Lucent board with a hefty $12 million cash bonus. McGinn will always say he's deeply grateful for Henry Schacht's guidance. But others in the industry may already be saying: ''Henry who?''






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Updated Dec. 30, 1998 by bwwebmaster
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