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Steven P. Jobs: A Boss's Life
Now both are drawing raves. In the 17 months since Jobs took over Apple, he has simplified its confusing product line to just four basic models and has introduced the slick-looking iMac. The image conscious Jobs also launched a series of inspired ''Think Different'' ads starring personal heroes such as John Lennon. The result: Earnings are back and Apple is winning a few new customers for the first time in years. As for Pixar, it's expected to earn as much as $200 million or more from its long-awaited A Bug's Life. The computer-animated feature broke the all-time box-office record for the crucial Thanksgiving vacation and is at the center of a huge marketing push by partner Disney. All told, the value of the two companies has doubled since last New Year's--and Jobs's 73% stake in Pixar is worth $1.1 billion. His stock as a businessman is rising, too. Although still a devout micromanager, insiders say he has matured far beyond the enfant terrible who founded Apple in 1976. Jobs says Pixar is growing up as well. ''It's like we're in our 30s. We got through our 20s after a million all-nighters--and now we know what we're doing,'' says Jobs, now 43. ''We're in a wonderful phase.'' Juggling two companies may not be easy, but Jobs is bridging the computer and entertainment worlds to beautiful effect.
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Updated Dec. 30, 1998 by bwwebmaster
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