Small Investors Drive the Net Stocks
Except for America Online, the small size of the average trade suggests
retail investors rather than big institutions dominate Net investing.
STOCK NUMBER OF NUMBER OF AVERAGE
TRADES SHARES TRADED TRADE
(MILLION) SIZE
-----------------------NOVEMBER, 1998---------------------
EBAY 183,691 57 310
YAHOO! 424,016 185 438
AMAZON 239,550 108 453
LYCOS 178,843 104 580
AOL 59,621 241 4,051
DATA: BIRINYI ASSOCIATES INC.
RELATED ITEMS
 - COVER STORY: AMAZON.COM: THE WILD WORLD OF E-COMMERCE
- COVER IMAGE: Amazon.com: The Wild World of E-Commerce
- TABLE: Amazon's Growing Universe
- TABLE: Amazon's Amazing Valuation
- TABLE: Stacking Up the Amazon Advantage
- `TECHNOLOGY, TECHNOLOGY, TECHNOLOGY'
- THE TORRENT OF ENERGY BEHIND AMAZON
- RESUME: Jeffrey P. Bezos
- INTERNET STOCKS: WHAT'S THEIR REAL WORTH?
- TABLE: Valuing an Internet Stock
- WHERE THE BIG BOYS FEAR TO TREAD
- TABLE: Small Investors Drive the Net Stocks
- ONLINE ORIGINAL: BARNES & NOBLE: A BETTER STOCK PLAY?
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