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Small Investors Drive the Net Stocks

Except for America Online, the small size of the average trade suggests 
retail investors rather than big institutions dominate Net investing.

STOCK               NUMBER OF      NUMBER OF       AVERAGE
                     TRADES      SHARES TRADED      TRADE
                                   (MILLION)        SIZE
-----------------------NOVEMBER, 1998---------------------
EBAY                183,691           57             310
YAHOO!              424,016          185             438
AMAZON              239,550          108             453
LYCOS               178,843          104             580
AOL                  59,621          241           4,051

DATA: BIRINYI ASSOCIATES INC.



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ONLINE ORIGINAL: BARNES & NOBLE: A BETTER STOCK PLAY?


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Updated Dec. 3, 1998 by bwwebmaster
Copyright 1998, Bloomberg L.P.
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