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Amazon's Amazing Valuation

(Compared with some well-known companies)

                            MARKET VALUE*       ANNUAL
                            IN BILLIONS         REVENUES
                                                ESTIMATES
                                                IN BILLIONS

AMAZON.COM                  $11.1                 $.542
MATTEL                       10.1                 5.2
FEDERATED DEPT. STORES        8.5                15.8
DELTA AIR LINES               7.9                14.6
HERSHEY FOODS                 7.6                 4.5
KMART                         7.5                33.7
HILTON HOTELS                 5.6                 5.5
TOYS 'R' US                   5.2                11.4
MAYTAG                        4.9                 4.2
APPLE COMPUTER                4.6                 6.9
CIRCUIT CITY                  3.7                 9.3
BARNES & NOBLE                2.2                 3.1


* Dec. 1
DATA: BLOOMBERG, ANALYSTS' ESTIMATES






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ONLINE ORIGINAL: BARNES & NOBLE: A BETTER STOCK PLAY?


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Updated Dec. 3, 1998 by bwwebmaster
Copyright 1998, Bloomberg L.P.
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