Amazon's Amazing Valuation (Compared with some well-known companies) MARKET VALUE* ANNUAL IN BILLIONS REVENUES ESTIMATES IN BILLIONS AMAZON.COM $11.1 $.542 MATTEL 10.1 5.2 FEDERATED DEPT. STORES 8.5 15.8 DELTA AIR LINES 7.9 14.6 HERSHEY FOODS 7.6 4.5 KMART 7.5 33.7 HILTON HOTELS 5.6 5.5 TOYS 'R' US 5.2 11.4 MAYTAG 4.9 4.2 APPLE COMPUTER 4.6 6.9 CIRCUIT CITY 3.7 9.3 BARNES & NOBLE 2.2 3.1 * Dec. 1 DATA: BLOOMBERG, ANALYSTS' ESTIMATES RELATED ITEMS COVER STORY: AMAZON.COM: THE WILD WORLD OF E-COMMERCE COVER IMAGE: Amazon.com: The Wild World of E-Commerce TABLE: Amazon's Growing Universe TABLE: Amazon's Amazing Valuation TABLE: Stacking Up the Amazon Advantage `TECHNOLOGY, TECHNOLOGY, TECHNOLOGY' THE TORRENT OF ENERGY BEHIND AMAZON RESUME: Jeffrey P. Bezos INTERNET STOCKS: WHAT'S THEIR REAL WORTH? TABLE: Valuing an Internet Stock WHERE THE BIG BOYS FEAR TO TREAD TABLE: Small Investors Drive the Net Stocks ONLINE ORIGINAL: BARNES & NOBLE: A BETTER STOCK PLAY? Return to main story

Updated Dec. 3, 1998 by bwwebmaster
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