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THERE'S SOMETHING ABOUT BILL

There's nothing like a successful track record to persuade

U.S. consumers--or voters--to overlook unsavory behavior.

Although his court testimony has been so evasive as to leave

the judge laughing, Bill Gates remains an admired business 

figure. Even as government prosecutors drill into the practices

of the company and the motives of the man, consumers still see

many of the positive attributes of an American business hero

in Gates.



WHO'S WATCHING?

Have you read about, heard about, or seen excerpts from Bill

Gates's testimony in Microsoft's ongoing antitrust trial?



                   TOTAL   MICROSOFT USERS

Read about it       16%        24%

Heard about it      19%        23%

Seen excerpts       11%        12%

None                54%        41%



HOW'S HE DOING?

Do you have a generally favorable or unfavorable impression

of Bill Gates?



                  NOVEMBER     JUNE*

Favorable           32%        37%

Unfavorable         8%         8%

Don't know          60%        55%



CHANGING YOUR MIND?

Over the course of Microsoft's trial, has your opinion of

Bill Gates...



                  TOTAL      MICROSOFT USERS

Improved            6%         6%

Worsened            6%         9%

Stayed the same     75%        81%

Don't know          13%        4%



DESCRIBE THE MAN

Which one of these words or phrases comes closest to your

view of Bill Gates?



                   TOTAL    MICROSOFT USERS

Entrepreneurial     32%        41%

Brilliant           28%        32%

Computer geek       13%        13%

Arrogant            10%         6%

Bullying             2%         3%

Don't know          15%         5%



WHO'S RIGHT?

Which one of the following statements comes closest to your

opinion about Bill Gates and Microsoft?



                                       TOTAL   MICROSOFT USERS

Bill Gates has too much power

over the computer-software industry     34%       38%

The government is hampering

Bill Gates's ability to compete freely  47%       53%

Don't know                              19%        9%



Survey of 1,010 adults conducted from Nov. 11-15, 1998,

for BUSINESS WEEK by Louis Harris & Associates Inc. 44%

use Microsoft products.



*June '98 data from CBS/New York Times poll of 1,216 adults.



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Updated Nov. 19, 1998 by bwwebmaster
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