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How the New Law Will Cramp Sales Styles-- No company will be able to transmit personal data about European Union citizens to countries whose privacy laws don't meet European standards -- Companies will have to show customers their complete data profiles on demand and make all changes that customers request -- Web-site owners will not be able to use data tags known as ''cookies'' to track customers' preferences and movements without their permission
-- Cross-marketing without customer permission will be illegal
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Updated Oct. 22, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
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