|
|
 |
 |
 |
 |
   |
ENTREPRENEUR: ALEJANDRO SOBERON KURI (int'l edition)For a man who made his name organizing rock concerts, Alejandro Soberon Kuri is surprisingly soft-spoken. He's also very focused. After a decade producing B movies, Soberon spotted a niche and began promoting tours for local singers. He founded Corporacion Interamericana de Entretenimiento in 1990. CIE is now Latin America's largest live entertainment conglomerate. Sales: $92 million last year. Soberon, 38, believes Latin Americans are eager to spend on entertainment, even in hard times. Although the region's economies are likely to slow, Soberon sees sales growth of 30% annually over the next five years. CIE does it all: It books the artist, runs the venue, sells tickets, and hawks souvenirs. Now, it's branching into new markets and businesses such as amusement parks. ''The potential is so big it will compensate for any adjustment in spending power,'' he says. Soberon has shown he can ride out turmoil. In 1995, when Mexico's economy shrank by 6.2%, CIE listed its shares on the Mexican Bolsa, the only initial public offering that year. By 2000, Soberon expects half of revenue to come from outside Mexico--and audiences all over the region to be enjoying its shows.
|
Updated Oct. 15, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use