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OPINION SHAPER: ALEJANDRO JUNCO DE LA VEGA (int'l edition)After 22 years as a fiercely independent publisher in Monterrey, Alejandro Junco de la Vega moved south to Mexico City in 1993 to take on the country's long-entrenched Establishment. Backed by his family's resources, he spent $50 million to launch Reforma, a boat-rocking newspaper that is a must-read for the political and business elite--many of them targets of its muckraking. Junco, 50, has become a key player in Mexico's belated move to democracy after decades of rule by the Institutional Revolutionary Party (PRI). ''We need to make our country information-rich, for the construction of our democracy,'' Junco says. Junco launched his career as a political watchdog after taking over at El Norte, the linchpin of his family's media conglomerate, in 1971. He barred reporters from taking bribes and hired a professor from the University of Texas at Austin, where he studied journalism, to teach his staff. Now, Junco is starting a paper in Guadalajara and has joint ventures with papers around the country. His business news service, Infosel, rivals Reuters and Bloomberg in Mexico. By supplying reliable information, Junco aims to combat Mexicans' culture of nonparticipation in public affairs.
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Updated Oct. 15, 1998 by bwwebmaster
Copyright 1998, Bloomberg L.P.
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