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MANAGER: BEATRICE E. RANGEL (int'l edition)If Latin America hopes to achieve sustained growth and prosperity, it needs to invest in people. One vociferous advocate for this cause is Beatrice E. Rangel, senior vice-president for corporate strategies at Venezuela's largest private conglomerate, the $3.6 billion Cisneros Group. That's why Rangel campaigns for higher corporate spending on education when she's not attending to her chief job--spotting opportunities in media and telecom and negotiating them through Latin bureaucracies. In corporate and public activities, Rangel, 45, relies on the diplomatic skills honed as a Venezuelan official from the '70s to the early '90s. After earning master's degrees in public administration from Harvard and development economics from Boston University, she held government posts in foreign relations, science, and education. She advised former President Carlos Andres Perez in the early '90s before joining Cisneros. At Cisneros, Rangel also pushes education hard. She says Cisneros spends 8% of its corporate budget on training (the Latin average is 5%). But Latin companies must invest even more, she argues. And they should help educate the population at large. Cisneros is launching a broadcast to train teachers that will reach seven countries via unused channels of Galaxy Latin America, a Cisneros satellite TV venture with Hughes Electronics. Without new ideas, Rangel worries, Latin America will never overcome its deepest social woes.
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Updated Oct. 15, 1998 by bwwebmaster
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