Procter & Gamble's Gamble THE PRESSURE Big international retailers such as Wal-Mart Stores and Carrefour are pushing suppliers such as P&G for standardized worldwide pricing, marketing, and distribution THE PLAN Procter is undergoing a major shift in its organization, moving away from its country-by-country setup to a handful of powerful departments that will supervise categories such as hair care, diapers, and soap on a global scale THE RISKS Procter's plan will take two years to implement and depends heavily on increasing market share and sales volume in international markets, many of which are reeling from economic instability Return to main story

Updated Sept. 24, 1998 by bwwebmaster
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