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THE BUSINESS WEEK BEST-SELLER LIST

PAT RILEY HAD 11 OF THEM. Rick Pitino offered 10. And now, Lou Holtz, too, has 10 rules for success in his book Winning Every Day, the No.2 hardback on this month's best-seller list.

Formulaic? You betcha. So skip over his rules and the homilies from sources such as Miles Davis and Justice Oliver Wendell Holmes. You'll get an afternoon's worth of football stories and come away feeling as pumped as if you had seen the home team pound the stuffing out of a despised rival.

Holtz is, of course, the enormously successful former football coach at the University of Arkansas, the University of Minnesota, and Notre Dame and is now a commentator at CBS Sports. Winning Every Day could have used better editing, but this shortcoming adds to the book's immediacy. ''Baylor beat us every which way but loose,'' the coach recounts at one point in a mixed metaphor worthy of a first-team TV sports commentator. Later, he apparently bungles a quote from a lawyer, to wit: ''I and 12 of your best players aren't going to play in the game....'' Huh? Since when is there legal practice on the line of scrimmage?

But when adversity strikes, you know it won't be long before the relentlessly upbeat Holtz offers up a transcendent victory. ''Catastrophes often disguise blessings,'' we read. Soon we get a electric account of Notre Dame's 1986, 38-37 comeback victory over Southern Cal. Awright, Irish--hammer 'em!


HARDCOVER BUSINESS BOOKS


1 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

2 WINNING EVERY DAY by Lou Holtz (HarperBusiness $25) Follow your dream, says Notre Dame's ex-coach.

3 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Longstreet Press $22) The penny-pinchers shall inherit the earth.

4 THE ROARING 2000s by Harry S. Dent Jr. (Simon & Schuster $25) Forget the Dow--good times won't go away.

5 TITAN by Ron Chernow (Random House $30) John D. Rockefeller Sr., the devil and angel.

6 THE ELECTRONIC DAY TRADER by Marc Friedfertig and George West (McGraw-Hill $34.95) Hopping in and out of the market electronically.

7 SELLING THE INVISIBLE by Harry Beckwith (Warner $16) A collection of bite-size lessons on marketing.

8 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

9 CONTRARIAN INVESTMENT STRATEGIES by David Dreman (Simon & Schuster $25) A fund manager's unorthodox advice.

10 UNLEASHING THE KILLER APP by Larry Downes and Chunka Mui (Harvard Business School $24.95) How to ''achieve escape velocity from your current paradigm.''

11 ADVERSITY QUOTIENT by Paul G. Stoltz, PhD (Wiley $24.95) Boosting your ability to persevere--and that of your co-workers.

12 HOW TO BE A STAR AT WORK by Robert E. Kelley (Times Business $25) Tools for achievement--and for winning recognition.

13 JACK WELCH AND THE GE WAY by Robert Slater (McGraw-Hill $24.95) Managing General Electric's ''boundaryless organization.''

14 HOW TO RETIRE RICH by James O'Shaughnessy (Broadway $25) Number-crunching your way to the golden years.

15 THE FATHER OF SPIN by Larry Tye (Crown $27.50) The life of public-relations legend Edward L. Bernays.


PAPERBACK BUSINESS BOOKS


1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

2 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

3 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley $11.95) Three management techniques, conveyed in brief story form.

4 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.

5 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

6 THE 1998 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

7 YOUR MONEY OR YOUR LIFE by Joe Dominguez and Vicki Robin (Penguin $12.95) To achieve financial independence, restructure your life.

8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $14.95) Concise explanations enriched with graphics.

9 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $15) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

10 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.99) From stocks to small business--with cartoons, too.

11 YOUR FIRST YEAR IN NETWORK MARKETING by Mark Yarnell and Rene Reid Yarnell (Prima $15) How to survive the first few months as a multilevel marketer.

12 YOU'VE EARNED IT, DON'T LOSE IT by Suze Orman with Linda Mead (Newmarket Press $15) Financial planning--and mistakes to avoid.

13 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $11.95) What is an oligopsony anyway?

14 HOME BUYING FOR DUMMIES by Eric Tyson and Ray Brown (IDG Books $16.99) Getting your dream house.

15 THE E MYTH REVISITED by Michael E. Gerber (HarperBusiness $15) Starting and maintaining a small business.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in August.

By HARDY GREEN


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Updated Sept. 24, 1998 by bwwebmaster
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