Take Control
JUST SAY NO
Browsers by Netscape and Microsoft let you turn off cookies, data files that track your movements online and are placed on your hard drive when you first visit a site. But much of the Web then is rendered off-limits--and you won't get customized information.
PICK AND CHOOSE COOKIES
Trust Labels, a free browser plug-in from Engage Technologies Inc., filters out cookies that might identify who you are or where you live, so you can personalize sites yet remain anonymous. Netscape may put the software in its next browser.
CREATE YOUR OWN PROFILE
Software makers are working jointly on a much broader filter called P3P, which would let you tell your browser how much data to divulge.
RELATED ITEMS
 - NOW IT'S YOUR WEB
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- TABLE: Net Personalization: A Primer
- TABLE: Personalization Pacesetters
- CHART: Personalization Takes Off...And the Payoff Can Be Swift
- FENDING OFF THOSE PESKY SNOOPS
- TABLE: Take Control
- SOME MATCHES ARE NOT EXACTLY MADE IN HEAVEN
- GRAPHIC: Getting Personal
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