RELATED ITEMS NOW IT'S YOUR WEB TABLE: A Day in the Life of a Wired Consumer TABLE: Net Personalization: A Primer TABLE: Personalization Pacesetters CHART: Personalization Takes Off...And the Payoff Can Be Swift FENDING OFF THOSE PESKY SNOOPS TABLE: Take Control SOME MATCHES ARE NOT EXACTLY MADE IN HEAVEN GRAPHIC: Getting Personal Return to main story

Updated Sept. 24, 1998 by bwwebmaster
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