Portrait of a Car Buff
APR. 17, 1937
Born in Vienna, Austria, to Anton and Louise Piech, the daughter of engineer Ferdinand Porsche.
1942
Anton, CEO of Volkswagen's precursor, oversees production of the Beetle's Jeep-like cousin.
1963
With an engineering degree from Zurich's Technical Institute, the younger Piech lands his first job, testing engines at sports-car maker Porsche.
1968
Promoted to head of development and of racing at Porsche. Spends millions to win Manufacturer's Championships in 1969, 1970, and 1971, firmly establishing Porsche's racing credentials.
1972
Blocked from becoming Porsche CEO, joins Audi as director of special projects in R&D.
1975
Promoted to head of R&D. Establishes Audi as a technology leader with such innovations as the Quattro all-wheel-drive and world-beating aerodynamics.
1988
Overcoming resistance from Audi's Works Council, named CEO. Continues to consult 84-year-old mother on business matters.
1993
Succeeds Carl Hahn as Volkswagen CEO. Lures cost-cutter Jose Ignacio Lopez from General Motors, sparking a three-year legal battle with GM over charges Lopez stole confidential GM documents.
1998
Tries to push VW upmarket. Buys Italian sports-car specialist Lamborghini and Britain's Rolls-Royce. BMW outfoxes Piech, winning rights to the Rolls name and trademark.
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