SURVIVING THE INTERNET Click for June 22, 1998 issue

How to Harness the Information Geyser

PERFORM A ''KNOWLEDGE'' AUDIT to pinpoint your company's top intellectual assets, then spread that knowledge throughout the organization.

CREATE AN ONLINE DIRECTORY detailing the expertise of individual workers and make it available to all employees.

SET UP DISCUSSION GROUPS on the Net. Work teams can collaborate on problem-solving.

DEVELOP PROFILES OF CUSTOMERS by using the Net, such as with tracking software that measures how customers use your Web site. Then tweak your marketing strategies to reflect what you've learned.

REWARD INFORMATION SHARING Make the ability of employees to share knowledge a key part of their performance rating.

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Updated June 11, 1998 by bwwebmaster
Copyright 1998, Bloomberg L.P.
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