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HOW ABOUT A 'PHILANTHROPY' RATING FOR CEOs? (int'l edition)Popular media sources such as BUSINESS WEEK should report on the philanthropic activities--or lack thereof--of people they profile (''A secretive tycoon gets investor-friendly,'' Latin America, May 11). Currently, feature stories describing the investment maneuvers, history, and opinions of business giants are often accompanied by biographical charts with age, education, career, holdings, net worth, family, and hobbies. As a (relatively mild) act to promote philanthropy, or at least keep it more central to our thinking about wealth, would it not be worthwhile to include information about charitable giving? What about a biographical category entitled ''favorite nonprofit organizations and recent contributions''? This information is significantly more revealing about the character of the person portrayed than details about divorces, yachts purchased, or recent ski trips. Perhaps, after reading about the ambitious (or stingy) giving records of some of the world's most powerful people, others will be inspired to increase their philanthropic commitment.
David A. Wolman
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Updated May 21, 1998 by bwwebmaster
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