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The Market for Online Brokers
COMPANY STOCK P-E COMMENT
PRICE* RATIO**
AMERITRADE $31 506 $8 trades and huge ad campaign
(AMTD) doubled accounts in six months
E*TRADE 23.75 38 Online pioneer is expanding
(EGRP) services, not dropping prices
CHARLES SCHWAB 34.69 28 The biggest online broker, but
(SCH) that's just half of its business
* May 11 **Estimated 1998 earnings
DATA: S&P COMSTOCK, BLOOMBERG FINANCIAL MARKETS, BUSINESS WEEK
RELATED ITEMS
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Updated May 14, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
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