05/18/19 TABLE: The Scramble for Portal Partners

The Scramble for Portal Partners

NETSCAPE/EXCITE
On May 4, Excite agreed to pay Netscape an up-front fee of $70 million in exchange for ad space on a co-branded search service, as well as on 10 channels it's creating for Netscape's Web site. Excite also will be the most prominently featured search service on Netscape's Web site.
LYCOS/AT&T/EXCITE
The No.1 long-distance phone carrier will market Lycos and Excite to AT&T's phone and Internet-access customers. AT&T also will sell its services--such as cellular and long-distance service--on the Lycos and Excite Web sites.
DISNEY/STARWAVE
On Apr. 30, the media giant bought the two-thirds of Starwave that it didn't already own. The deal for Starwave, a pioneer in Web publishing, boosts Disney's bid to meld its sports, news, and entertainment sites, including ESPN SportsZone, a joint venture with Starwave.

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