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What's Viagra Worth?
Pfizer's 1997 sales came to $12.5 billion and its earnings per share were
$1.76. Here's what Viagra could add to sales and earnings in 2001 under varying
assumptions of usage.
(millions of users)
AVERAGE 10 13.5 16
DOSES SALES* EPS** SALES* EPS** SALES* EPS**
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TWICE A MONTH $1.82 $0.35 $2.50 $0.50 $2.90 $0.59
ONCE A WEEK 3.64 0.75 4.90 1.00 5.80 1.18
TWICE A WEEK 7.28 1.47 9.80 2.00 11.65 2.36
*Billions of dollars
**Earnings per share
DATA: COWEN & CO., BUSINESS WEEK
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Updated Apr. 30, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
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