CREDIT: Illustration by Lisa Knouse Braiman RELATED ITEMS VIAGRA: A New Era COVER IMAGE: Viagra: The New Era of Lifestyle Drugs TABLE: What's Viagra Worth? TABLE: Redefining the Blockbuster THE FORMULA AT PFIZER: DON'T RUN WITH THE CROWD CHART: Viagra Pays Off for Pfizer Investors COMMENTARY: IS THIS PRESCRIPTION NECESSARY? DANGER: READ THE LABEL TABLE: Have Pen, Will Prescribe ONLINE ORIGINAL: MERCK: A SLEEPER AMONG THE DRUG STOCKS? Return to main story

Updated Apr. 30, 1998 by bwwebmaster
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