Silicon Valley - Interviews. Netscape's Survival Strategy

Marc Andreessen's Internet Odyssey
The Mosaic Years
Netscape's Ascent
The Battle with Microsoft
Netscape's Survival Strategy

Netscape's Survival Strategy
To reverse its sagging fortunes, Netscape must act fast to:
  • Develop and quickly get to market new and better browsers, Web servers, and corporate intranet software
  • Persuade corporate customers to pay a premium over Microsoft's basic software giveaways
  • Build up its software to fully exploit the booming E-commerce market
  • Turn its Netcenter site into a popular consumer Internet gateway to rival America Online and Yahoo!


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