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Rock On!

In the battle to win the hearts and minds of aging boomers, more and more marketers are turning to old rock and pop hits


BRAND              ARTIST                      SONG
Toyota             Sly and the Family Stone    Everyday People
AT&T               Elton John                  Rocket Man
Senokot Laxative   James Brown                 I Feel Good
Pepsi              The Rolling Stones          Brown Sugar
Microsoft          The Rolling Stones          Start Me Up
Ford               The Who                     I Can't Explain
Intel              Bee Gees                    Stayin' Alive
Levi's             The Partridge Family        I Think I Love You
Burger King        Squeeze                     Tempted



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Updated Mar. 12, 1998 by bwwebmaster
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