|
A true trend -- as opposed to a fad -- lasts
a long time and offers opportunity not only for companies creating new
products but for existing businesses, too.
For instance,
the fitness trend, about 20 years old, has evolved into something that
could be called the "well being" trend. Think of it as a health kick
without the leg warmers. Staying fit without being tied to a fanatical
gym schedule. Integrating alternative medicine into a health regimen.
Making time for family in the face of mounting work pressures.
So how does this play out in the marketplace? Here
are how some businesses are cashing in now or may in the near future.
They show that nearly any company, if it thinks about a trend creatively
enough, might tap into the public's passions.
By Roy Furchgott in Baltimore
|
