|
Return to Enterprise Table of Contents
Trendy Sources
THE FUTURE AIN'T WHAT IT USED TO BE: THE 40 CULTURAL TRENDS TRANSFORMING YOUR JOB, YOUR LIFE, YOUR WORLD
By Vickie Abrahamson, Mary Meehan, Larry Samuel,
Riverhead Books $27.50
The partners of Iconoculture forecast trends such as ''bunkering.'' (Home as sanctuary from the hostile world.) Subtrends--and often an accompanying business opportunity--are discussed, too.
CLICKING: 17 TRENDS THAT DRIVE YOUR BUSINESS--AND YOUR LIFE
By Faith Popcorn and Lys Marigold,
Harperbusiness $14
BrainReserve cites 16 current trends, from ''cocooning'' to ''vigilante consumers'' and explains how to become your own futurist.
ROCKING THE AGES: THE YANKELOVICH REPORT ON GENERATIONAL MARKETING
By J. Walker Smith and Ann S. Clurman,
Harperbusiness $25
Smith and Clurman examine attitudes and values of Matures, Boomers, and Xers and suggests how to forecast and capitalize on their patterns.
THE U.S. CENSUS BUREAU: http://www.census.gov
The census is a wealth of statistical information and analysis of people, product use, and business in a searchable database. Much of the information is also available on CD-ROM.
MOTIVATIONNET: http://www.motivationnet.com
This company conducts online surveys of volunteers. You can get answers to a short, simple questionnaire for as little as 16 cents per respondent.
Return to main story
| 
